I have stopped treating likes as the only evidence that a post lived. Earlier today, I searched my name. A search engine introduced me back to myself: researcher, founder, writer, builder. The summary was not assembled from one viral moment. There was no viral moment. It was built from breadcrumbs. A paper here. A product there. A profile, a blog post, an argument, a public trail. Social media trains us to judge writing within minutes. A post limps towards six likes and is pronounced dead before dinner. Yet search works on a different clock. Google describes the process plainly: crawlers discover pages, indexing systems analyse their contents, and retrieval systems serve material judged relevant to a later query. Its AI search features also draw upon indexed web pages. A like is a reaction. An index is memory. That memory is neither perfect nor guaranteed. Search engines may ignore a page. AI systems may misunderstand it. A machine can repeat an error with excellent grammar and alarmin...
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